Check Your Campaigns To Accelerate Your Growth.
Control. All from our web app.
* Beta testing available for select clients and providers! Join our waitlist to try it out!
Why Rodada Works On Highways?
Designed for awareness and impact.
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Stickyness: More Than Visibility
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Mobile billboards offer longer exposure than fixed ads, which increases message retention.
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They boost top-of-mind engagement and reinforce brand awareness among key audiences.
👉 Contribute up to 20% of total Brand Lift in integrated campaigns!
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The Most Important Commercial Corridor
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These Ads ensure continuous exposure to decision-makers, business owners, and industrial buyers.
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High-value audiences, with reach that crosses borders and connects directly with end consumers.
👉 There are more than 130,000 daily vehicles driving both ways on From Mexico City to Laredo (USA)!
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High Impact with Low Ad Saturation
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Unlike urban environments, highways offer a cleaner environment that enhances impact.
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Ideal for launch campaigns and high-impact positioning strategies.
👉 Build brand equity: a stronger and more reliable perception than in digital media.
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Differentiating and Innovative Format
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Wrapped trailers stand out for their unconventional nature, generating curiosity and sustained attention.
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They allow for dynamic creatives that take advantage of the vehicle's movement.
Brands That Already Trust In Us:
Rodada Complements Your OOH & Digital Mix
Billboards, digital ads, and Rodada don’t compete — they work best together. Static billboards give you landmark visibility, digital gives you targeting, and Rodada adds constant mobility and memorability that bridges the two.
+35%
more efficiency per impression
(CPM for Rodada ≈MXN 42 vs Premium billboard ≈MXN 64)
≈3.4M
monthly impressions with just 4 trailers
(more than a premium billboard’s 3.1M)
≈3x
longer exposure time than static billboards
(Rodada lasts for minutes on highways vs seconds from traditional OOH)
CPM = cost per 1,000 impressions, expressed in MXN where possible.
Based on industry benchmarks: Digital CPMs in Mexico often range from USD $0.50 to $9.00, which is approximately MXN 8.50 to 153.00 (depending on ad format, targeting, competition, and inventory quality).
Rodada doesn’t replace your media plan — it enhances it.
Use static billboards for landmark dominance, digital for precision, and Rodada for massive mobile reach across highways.
Why Rodada Works (and Why Brands Trust Us)
Highways aren’t just roads — they’re the busiest commercial corridors. Our moving billboards turn this daily flow of traffic into real brand impact: stronger recall, higher exposure, and more efficient cost per impression than traditional OOH.
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Longer Exposure, Stronger Recall
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Mobile ads stay in sight for minutes, not seconds, boosting memorability.
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Campaigns contribute up to +20% brand lift in integrated media plans.
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More Than ≈600,000 Vehicles Daily
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Continuous exposure to decision-makers, business owners, and industrial buyers.
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High-value audiences on Mexico’s main trade routes — from Mexico City to Laredo (USA).
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Less Clutter, More Attention
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Highways have ≈60% less ad saturation than urban environments.
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Perfect for launches and high-impact positioning campaigns.
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Ads That Can’t Be Ignored
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Wrapped trailers stand out for their unconventional, moving format.
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Generate 2–3x longer attention than static billboards.
How It Works.
Launching a Rodada campaign is simple. In just a few steps, your ads are moving across Mexico’s busiest highways.
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Step 1 — Plan Your Campaign
Tell us your goals and target routes. We’ll recommend the best fleet and coverage.
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Step 2 — Wrap & Deploy
We print and install your creative on trailer trucks with premium vinyl.
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Step 3 — Hit the Road
Your moving billboards travel daily along high-traffic highways and commercial corridors.
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Step 4 — Track & Optimize
We deliver estimated impressions and campaign insights. Adjust or scale as needed.
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Control
Visualize, from a single dashboard, all campaigns you’ve created and see how they are performing.
⚡
Fast Campaign Launch
From sign-off to trucks on the road in weeks, not months.
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Best Routes In Town
Advertise on the most driven highways routes in Mexico
Who Is It For?
Rodada is designed for brands that want visibility beyond the city — reaching consumers and decision-makers across Mexico’s most strategic highways.
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Consumer brands
CPG, retail, food & beverage, and lifestyle products that need mass reach and high recall.
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Services & Finance
Banks, insurance, SaaS, and telecoms building trust and awareness with large, moving audiences.
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High-Growth Startups
Tech and e-commerce companies looking for cost-efficient brand awareness during rapid expansion.
Want To Estimate
Impressions?
Select the number of trucks per route and duration of your campaign!
MEX-PUE
15
MEX-QRO
0
MEX-MTY
0
MEX-SLP
0
18,406,935
Est. Total Impressions*
Route
# Trucks
Est. Impressions Calculator
Clients Who've Tried Rodada Love It.
Here are some comments about our service:
AXA
We're one of the biggest insurance companies world wide and still we got surprised by this easy to launch and effective branding solution.
— AXA
Jeeves
Rodada helps us target prospects aligned to our Ideal Audiences. No complications: we just buy the ads and launch the campaigns.
— Haizea Caravaca, Country Manager
Essity
We extended our campaign reach to new places, adding great visibility to our already successful brands. The platform is easy to use and the installation service impecable.
— Mariana Salguero, Head of Marketing @Saba
Stori
This new branding channel is fresh and powerful. We're finally using a service that is translating into more and better leads again.
— Marsha Escudero, Marketing Operations Manager
Tell Us About Your Brand.
Whether you're growing your brand or your reach — Rodada gets your message moving.
Frequently Asked Questions.
How much does it cost?
– Rodada campaigns start at MXN 36,000 per truck per month. Discounts are available for multi-truck or long-term campaigns.
How quickly can we launch?
– From design approval to deployment, campaigns can be on the road in as little as 2–3 weeks.
Where are the ads visible?
– Our trucks operate across Mexico’s busiest highways — connecting Mexico City, Querétaro, San Luis Potosí, Saltillo, Monterrey, and the U.S. border.
Why moving ads instead of static billboards?
– Highway ads on trucks are in front of drivers and passengers for minutes, not seconds, delivering up to 2–3x longer attention and stronger brand recall than static billboards.
Do Rodada campaigns replace billboards or digital?
– No, they complement them. Billboards provide fixed landmark visibility, digital offers targeting, and Rodada delivers constant mobility and memorability.
Are the ads visible at night?
– Yes. All wraps are printed on reflective vinyl, ensuring visibility day and night.